A BRAVE IDEAS SERIES, IN COLLABORATION WITH PCD GROUP
Own the capital conversation in your category
Capital Routes™ is a five-part filmed series exploring how private capital finances, structures and underwrites operational real estate.
Two category-exclusive partnerships combine thought leadership with targeted relationship building through our networks.
Five episodes. Two partners. Five qualified conversations.
The New Capital Stack
The Circular Reference
The Circular Reference
David Bell of PCD Group and Caleb Parker introduce Capital Routes, exploring private wealth, tangible assets, international capital flows, and why the evolution of office real estate requires a new capital stack.
The Circular Reference
The Circular Reference
The Circular Reference
Jeff O’Boyle of Appleby unpacks how hybrid office income can be structured and valued, what office can learn from retail and hospitality, and why commercial risk matters more than legal complexity.
Three Stages of Debt
The Circular Reference
Uncertainty Creates Opportunity
Martin Johnson of Empire Global Finance maps the journey from development debt through stabilisation to term finance, and explains why valuation often determines whether an operational real estate deal can move forward.
Uncertainty Creates Opportunity
Uncertainty Creates Opportunity
Uncertainty Creates Opportunity
Neil Spacie of Hawke explains how alternative lenders assess operational real estate, why the borrower must pitch the lender, and where private capital can move while institutional finance waits for proof.
Operations as a Moat
Uncertainty Creates Opportunity
Operations as a Moat
Phil Wood of Catterson Wood shares his move from luxury residential into hotels, the discipline required around acquisition and CapEx, and why complex operations can become an investor’s moat.
Choose Your Partnership
Market Access Partner
£15,000
A focused market-positioning and relationship-development campaign built to generate qualified conversations.
Includes:
- Category exclusivity across the complete Jersey Series
- Partner message included in all five episodes and the trailer
- Partner message scripted and produced by Brave Ideas
- Logo, company description and trackable link on the Capital Routes landing page
- Partner presence across all five episode show notes
- Six campaign newsletter placements across Brave Ideas and PCD
- A minimum of 12 campaign social posts across the combined channels
- Six approved co-branded campaign assets for the partner’s own channels
- Ideal client profile and target-account workshop
- Jointly agreed named prospect list
- Ready-to-use email and LinkedIn outreach sequences
- Targeted relationship activation and mutually accepted introductions
- Five-qualified-conversation guarantee
Best for:
Firms seeking measurable market access, qualified conversations and reusable business-development content.
Headline Market Partner
£30,000
A more prominent partnership combining market access, executive positioning, thought leadership and direct in-person engagement.
Includes everything in the Market Access Partner package, plus:
- Headline Partner positioning across the campaign
- Prominent placement on the landing page, trailer and campaign artwork
- One filmed Partner Perspective interview, distributed as a bonus Capital Routes episode, subject to editorial approval
- Three bylined thought-leadership articles, developed with the partner and published through Brave Ideas
- One dedicated Brave Ideas newsletter feature
- Six additional social posts across the campaign
- One curated private Brave Ideas roundtable or dinner
- Event theme, format and invite list agreed with the partner
- Coordinated follow-up with opted-in event attendees
- Executive content pack for the partner’s marketing, client and sales channels
- Five-qualified-conversation guarantee
Best for:
Firms seeking sustained authority across private capital and operational real estate, supported by direct relationship development and in-person engagement.